David Foster Wallace: Commercial Influence on Fiction

 

Commercial Influence on Fiction

The commercial condition for fiction significantly affects both its aesthetics and structure. Writers are increasingly influenced by their upbringing and experiences, particularly their exposure to various forms of media, with television emerging as a primary source of artistic engagement in contemporary society. Television, functioning as a medium of commercial art, tends to prioritize entertainment value, often requiring minimal engagement and effort from its audience, thereby shaping their expectations regarding fictional narratives.

Audience Expectations and Engagement

The pervasive demand for content that is easier to digest and more enjoyable leads to a fundamental shift in the preferences of audiences. Fiction writers strive to reflect pressing societal issues and changes in their works, even as they recognize that such reflections may alienate certain segments of their readership and potentially reduce their audience size. Literature is oftentimes seen as a 'double-edged sword': it holds the potential to be morally instructive and redemptive, while also being a source of enjoyment and pleasure for readers.

The Role of Fiction

Reading is frequently understood as a complex exchange of consciousness, which allows for nuanced discussions about intricate emotions and human experiences. The influence of commercial entertainment profoundly reshapes not just individual experiences, but the broader expectations audiences have for artistic engagement. Notably, books often serve as a validating medium for personal experiences, fostering a sense of connection and understanding between the narrative and the reader.

Cultural Perception of Entertainment

Cultural perceptions of media, particularly television, reveal a notable contempt despite its widespread consumption. Numerous historical critiques, such as Newton Minow's famed designation of television as "The Vast Wasteland," have contributed to collective societal attitudes toward the medium. Viewers frequently recognize the paradox of seeking fulfillment through excessive television viewing, which often leaves them yearning for deeper, more enriching experiences that encourage thoughtful engagement rather than passive consumption.

Personal Reactions to Literature

The speaker underscores the critical importance of literature that challenges conventional thinking and pushes boundaries, ultimately stimulating thoughtful reflections, cognitive processes, and emotional responses. There is a palpable sense of disappointment regarding contemporary avant-garde literature, which is perceived as lacking in both enjoyment and accessibility. This stands in stark contrast to the engaging qualities of earlier avant-garde works. Current trends in avant-garde fiction face criticism for being excessively academic, often targeting a niche audience, thereby neglecting the broader intent of providing pleasure and enlightenment to the general reader.